![]() Of the three, the Apple codec produces the lowest quality by a significant margin. ![]() The most widely used H.264 codecs today include the Apple codec, which is used in Apple Compressor and QuickTime Pro, the MainConcept codec, which has been licensed by Adobe, Microsoft, Rhozet, Sorenson Media and Telestream for their encoding products, and the x264 codec, a free software library used in most shareware encoders, and by many UGC vendors to create custom high-volume H.264 encoding systems. The Nuts and BoltsĪs a standard-based codec, H.264 has been implemented by multiple vendors, and each version delivers different levels of quality and configurability. Most of the time, but not all the time, H.264 video is encoded with audio compressed with the AAC (Advanced Audio Coding) codec, which is an ISO/IEC standard (MPEG4 Part 3). MP4 extension, as well as QuickTime (.MOV), Flash (.F4V), 3GP for mobile phones (.3GP), and the MPEG transport stream (.ts). Thus, the terms H.264 and AVC mean the same thing and are interchangeable.Īs a video codec, H.264 can be incorporated into multiple container formats, and is frequently produced in the MPEG-4 container format, which uses the. H.264 is a video compression technology, or codec, that was jointly developed by the International Telecommunications Union (as H.264) and International Organization for Standardization/International Electrotechnical Commission Moving Picture Experts Group (as MPEG-4 Part 10, Advanced Video Coding, or AVC). This article discusses H.264 and competitive technologies from these perspectives. ![]() Other factors to consider include comparative quality against other available technologies, like Google’s WebM, as well as the general availability of decoding capabilities on target platforms and devices. However, many uses of H.264 are subject to royalties, something that should be considered prior to its adaption. H.264 is the most widely used codec on the planet, with significant penetration in optical disc, broadcast, and streaming video markets. Want to find additional video tips and tricks? Discover what more you can do with Premiere Pro to make sure your videos will show everywhere at their best.This is an installment in our ongoing series of " What Is.?" articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry. That means your viewers will be able to watch your stunning video regardless of how strong or fast their internet signal may be. In addition to their compatibility, mp4 files compress the video data just enough to make it easily playable without hurting quality. Although there are some exceptions, mp4 is widely considered the best overall video format because it’s compatible with just about every device and online platform.įor example, mp4 files work on everything from phones, computers, and DVD players to streaming and social media sites like YouTube, Instagram, and WhatsApp. The best format for your video largely depends on what you want to do with the file. Once the export is complete, you can find your new mp4 video in the file folder you selected. It’ll take a few minutes to export the project - depending on the length of your video. (Note: There are several H.264 presets available by default in the Preset menu that provide a good balance between quality and playback performance.) ![]() Type your file name in the File Name dialog and click the Location option to specify where to save your file.Choose Export from the header bar at the top of Premiere Pro to open the Export workspace.
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